For us successful organisations are purposeful communities that move together to create new, more and better value every day.
The research and experience on which we build our vision indicate that there is a ‘law of gravity’ at work in all organisations and that the more successful ones anticipate and react more timely and better than others to this tendency to ‘fall from paradise’.
A majority of those who lead tend to stick to old patterns of success too long, wrongly thinking they ‘own’ success, they are ‘the masters of their universe’ or they simply are afraid – or don’t know how to – change the way of doing things.
A NEW DEFINITION OF WINNING
For us the essence, literally the ‘smell of the place’, of a WINner – an organisation successfully moving to ‘What Is Next’ – is cultural and almost philosophical.
A WINning organisation is a community where its leadership and the people under their caring & daring influence radiate modesty, connectedness as well as wholeness and a ‘lust’ to keep growing themselves, their teams and their relationship with clients.
They enjoy an on-going growth process of learning and renewal. They have practices in place and develop their capabilities to transpose and to focus their learning into improved or fundamentally innovated value creation for their (next generation) customers.
They realise there is no fixed prescription or model to success and that there is no single source of orientation to find ‘the way.
Their transformative compass is their ‘why’, the purpose they are aligned on and which directs the core of their business. Their ‘how’ and ‘what’ – their operating model & operating culture – are continuously adapted through ‘execution-as-learning’.
WINning organisations bring together the the different elements that constitute their capability to create value in a positive flow.
- Strategy is not a discontinuous activity but a strategising process, aimed at building ‘creating movers’ instead of ‘reacting followers’.
- Structures, processes and systems are adapted on going to keep enabling growth, learning and improved value creation.
- Purpose, values, conduct and other cultural & behavioural aspects are not programmes, signs on the wall or other isolated artefacts, but fully integrated in an execution-as-learning practice where accountability, responsibility, ownership as well as the safety to engage in constructive conflict are part of an on-going movement to What is Next.