Successful organisations have a clear sense of ‘why’. They manage to adapt their ‘how’ and ‘what’ to the ongoing change in their environment. Using their ‘why’ as the compass for finding new paths forward.

Success in a ‘simple’ world was about one best way of doing things, often instructed & controlled from above (Taylorism, cause & effect clear).

We moved to a more ‘complicated world’ – where success has a more technocratic face, with more peer-to-peer interaction but still dominant command & control and advanced resource management – towards the ‘volatile, uncertain, complex and ambiguous’ environment of today.

Prospering in a complex world
Prospering in a complex world

Most organisations – certainly if they have reached (or are going to reach) a certain size and scale – have to apply lessons, tools and approaches from the ‘simple’ and ‘complicated’ world in certain pockets of their organisation that as a whole is moving and has to develop in a ‘complex’ world. In other words, the demands on leadership and on the community they lead have changed dramatically.

Today’s leaders and their organisations have to develop organisational strategies, structures and cultures better geared to this complex world, to navigate the ‘unknown’ and anchor the learning’s in the ‘known’. And our research indicates that organisations with a clear ‘why’, a clear purpose and shared & practiced values, are more successful in moving to ‘What is Next’, are more successful WINners.

Moving in an agile and speedy way asks for fast decision making at levels deep in the organisation close to the market. Waiting for new policies, instructions or just playing a role are simply not good enough anymore.

ME/WE framework
ME/WE framework

Alignment on purpose and alignment on how this purpose can and has to be ‘translated’ to the different teams, units, levels of the organisations is crucial.

Successful WINners successfully align the purpose of ‘Me’ and ‘We’.

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